5 Mistakes to Avoid When Selling Your Property in the Tri-Cities Market

Brandon Keen • August 25, 2025

Avoid These 5 Pitfalls When Selling Your East Tennessee Property

Selling a home, commercial property, or land in the Tri-Cities area—whether in Johnson City, Bristol, or Kingsport—can feel overwhelming. The market here is competitive, and sellers who don’t take the right steps often leave money on the table or face frustrating delays. At Collins & Co., we’ve helped hundreds of clients avoid these pitfalls by combining traditional MLS marketing, skilled agents, and professional auction services.


Here are the five most common mistakes to avoid when selling your property in East Tennessee, and how we help our clients steer clear of them.


1. Overpricing Your Property

It’s tempting to “test the waters” by listing at the highest possible price. But in the Tri-Cities market, overpriced properties often linger, creating the impression that something is wrong. Buyers scroll past, and opportunities are lost.


The Collins & Co. Solution: Our agents use local market data, competitive analysis, and auction strategies to set pricing that attracts buyers while still maximizing your return.


2. Relying on One Marketing Method

Many sellers only use MLS listings—or only consider an auction. Each method has strengths, but using just one can limit exposure and weaken results.


The Collins & Co. Solution: We specialize in a hybrid approach, blending MLS visibility with auction urgency. This combination consistently produces better outcomes, especially for unique properties and acreage.


3. Ignoring the Power of Presentation

Even in a seller’s market, first impressions matter. Poor photography, lack of staging, or unclear property details can drastically reduce buyer interest.


The Collins & Co. Solution: We market every property with professional photography, compelling descriptions, and the right positioning—whether it’s a home, a commercial storefront, or farmland.

East Tennessee Real Estate

4. Managing Land-Specific Strategies

Land sales require a different playbook than residential homes. Many sellers treat them the same, which often results in undervaluation or years spent waiting for the “right buyer.”


The Collins & Co. Solution: We’ve set record-breaking prices for land sold at auction in East Tennessee by tapping into investor networks and creating competitive bidding environments. For acreage and farmland, auctions can be the fastest—and most profitable—path to a sale.


5. Trying to Go It Alone

Selling property without professional guidance can seem like a cost-saving move, but it often leads to costly mistakes, legal oversights, and missed opportunities.


The Collins & Co. Solution: With decades of combined experience, our team handles the entire process—from pricing and marketing to negotiations and closing—so sellers can focus on their next move with confidence.


Final Thoughts

The Tri-Cities real estate market offers incredible opportunities for sellers, but avoiding these mistakes is key to getting the best results. At Collins & Co., our hybrid marketing model—combining MLS, skilled agents, and professional auctions—gives sellers the unique advantage they need.



Whether you’re selling a home, a business, or hundreds of acres, we’ll help you avoid common pitfalls and achieve the strongest outcome possible.

(423) 543-5741

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East Tennessee Real Estate Updates, Tri-Cities Auction Insights, and Valuable Market Tips!

Gavel resting on a stack of money against the backdrop of the American flag.
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